Purify the market and achieve win-win cooperation

The home textile market is ever-changing.

In order to cope with the increasingly severe homogeneous competition,

Rui Ai Fu has searched for many new materials.

Finally,

Lenzing TENCEL™ was selected from a large number of materials.

Today,

TENCEL™ has been widely used in the home textile market,

but there are still unscrupulous merchants in the market who use TENCEL™ to pass off inferior products as good ones,

taking advantage of consumers' lack of knowledge about TENCEL™,

and arbitrarily consume the image of TENCEL™ in the minds of consumers.

Now,

because the market is full of fakes,

so, in the future,

Lenzing Group will be equipped with special identification technology

TENCEL™ Lyocell fiber with fiber identification technology can be identified throughout the supply chain,

supporting supply chain transparency and designing special marketing materials.

Catch all fakes and give TENCEL™ the right sales channels.